Melanie Gapany

Brand Identity – Coastal Charters NYC

Portfolio Categories: Design and Development.

This identity package and website was developed for a NY-based boat captain who wanted to begin offering chartered tours around the Manhattan area. The branding was designed to be minimal, clean and attractive.

We began by creating the logo. My client approached with a pretty clear idea of what he wanted, so after a few design iterations, we agreed on the sail icon and began working on the site.

Taking only 3 months to complete from start to finish, I provided the design development, wrote the copy and created the images that were used throughout the site. Captain B has since begun chartering ships with a different company, but this remains one of my favorite little website projects to have worked on.