Essays, Featured

The Difference Between Branding and Identity

I don’t often take on clients looking to do full on branding projects, but the topic has come up in conversation with one of my agency clients and I was surprised to see just how much confusion on this subject there really is. I think because we ourselves in the industry refer to Identity as branding and vice versa, we’ve managed to confuse ourselves at the same time that we confused the general public. For Starters, what’s your logo? When business owners and individuals  ...

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