Essays

‘The Man Your Man Could Smell Like’ or ‘Old Spice and Wit’

It aired during the Superbowl, which in itself is a clever move, and has now become one of the most recognizable bits on youtube. Knowing full well that it’s halftime in one of the nation’s most watched sporting events, Old Spice clearly made a smart move. While 90% of the men in country have been shouting, jumping, fist pumping at the screen in a display of Neanderthalish fervor, the women in the country, who in most cases are also the purchasing authority for domestic goods,  ...

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